The Psychology Behind Our Color Choices

According to the experts, one way to improve one’s mood is through colors. Indeed, our choice of color impacts the overall experience. That’s how powerful colors are. However, deciding on a wall color, for instance, can seem a daunting task. Treat the list below as a walk-through about the psychology behind some of the most commonly chosen colors for our home.


While red is an intense color, it exudes the warmth that no other color can. Perhaps, because it is considered as the color of romance and passion. It can make a given space feel more intimate, more inviting, more energized and more comfortable. Nonetheless, it still depends on the context and shade.


Blue is a calming color. Blue is elemental (think ocean and sky) that drive the person to feel tranquility. However, it can be energizing too depending on the shade, temperature, and tone. When combined with other colors such as green and yellow, it evokes cheerfulness.


Since yellow prompts feelings of happiness, it is a feel-good color. Aside from that, the color uplifts, adds glow, brings warmth, brightens the space and does not overwhelm provided that the right shade is chosen. Warmer tones of yellow, for instance, make a room welcoming, comfortable and hospitable.


Green depicts life, growth, and renewal. It is an ideal color for any given space. That’s how versatile the color is, providing, providing richness, drama, balance and contrast depending on the shade used. It makes a room warm, relaxing, fresh, clean, and crisp, and people best respond to this color since it invokes the natural world.


Aside from being a feminine color, pink makes a home feel warm and playful. Depending on the chosen shade and intensity, it may elicit energy, glamor, freshness, warmth, and dramatic.


Orange is friendly and approachable as it’s a ball of energy. It is also a happy color. However, it can be overpowering especially the stronger hues. Soft hues, on the other hand, inspire relaxation and warmth. With the use of the right shade, orange can be very inviting and exciting.


Purple evokes mystery; it is calm and exciting at the same time. It can be quiet or dramatic, rich or mushy, calm or edgy. It would be best to proceed with caution when using various shades of purple. Overall, the color can be explored to suit your preferences, creating a whole new vibe within the given space.


An earthy color, brown elicits a sense of security. Perhaps, because it is the color of sturdy woods. It is warm, inviting and relaxing and it can be modern and elegant. When combined with a feminine color, it can add softness to the space.


Gray elicits cool elegance. It is a very delicate and serene color and yet it symbolizes strength. Nevertheless, gray alone, regardless of which shade used, can evoke depressing feelings. It best combined with other colors. For instance, gray can soften a space with loud colors.

Various moods can be created depending on the color – shades, tones, intensity, etc. – used. Bottom-line, don’t be scared when it comes to experimenting with colors. Just make sure that the palette is cohesive; otherwise, it’ll be confusing and might defeat the color’s primary purpose, which should be to uplift your mood.


Raphael Zamora is a Filipino Blogger and Freelance Writer that blogs for Arca South. The newest central business and lifestyle district south of the metro, Taguig City.


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